The Factors to Consider when Evaluating Retail Store Packaging Design
The design of your products to be placed within the retail space should be carefully analyzed. Make sure you follow the direction of design experts to create packaging that aligns with your marketing objectives. Our team at PointISM has decades of experience in this industry, and within this latest post, we’re highlighting the factors to consider when evaluating retail store packaging design.
Interactive versus static displays
Experience is everything in the retail space. Customers want an experience when they buy the product and giving them that experience can help improve flagging sales figures. Make sure the design of your displays provides an interactive experience. The design of the display can then bring customers closer to the packaging, giving your quality packaging the chance to finalize their purchase decision.
The average customer visiting your store will now care more about the environment than ever before. And so, you should make sure that the design of your retail store products uses sustainable materials. It’s also important you align your sustainability objectives with your marketing objectives. Don’t sacrifice material quality for environmental benefits. Consider a balance between the two concepts.
Evaluate the cost of the packaging
The cost of the packaging comprises a large percentage of the total manufacturing expenditure. Consider using lower-priced materials to make your product more appealing to price-conscious consumers. However, you should also remember that lower-priced packaging might influence the image of your product in the marketplace. Remember, also, that new packaging can be a significant expense, and so you might consider altering one smaller aspect of your packaging to test its marketplace performance before making wholesale design changes.
Review weather conditions
How will your products be transported? What are the weather conditions in your local region? Ensure that any changes made to the retail store packaging design for your product take local conditions into consideration. The packaging must be able to survive in all types of local weather and should be crafted to mitigate damage in transportation.