Why Use Interactive Retail Store Displays?
Using interactive retail store displays is for more than just appearances – research shows that nearly 80 percent of buying decisions happen at the store level. Not only that, but customers perceive products that aren’t on the shelf as special or new.
Walmart experienced five consecutive quarters of declining sales when they stopped their “Action Alley” display programs in 2009. Of course, they reintroduced them after, but the main takeaway is that these are crucial vehicles for your product.
They’re also a great tool for driving impulse sales, which make up as much as 71 percent of purchases. When products are displayed in strategic locations, such as through the use of displays, sales increases are up to 200 percent and as high as 375 percent.
Why Choose PointISM?
Our team at PointISM does what we do best because of a combination of proven research and industry experience.
When you hire us, you get a team with:
- Thousands of hours of experience in both engineering and design
- Solid research and development skills
- Durable, intelligent, and affordable display solutions
- A powerful drive behind your products that leads to purchases
We approach each brand with a level of detail that allows us to dig deep into what’s going to make it work. Just because interactive signs can drive sales, doesn’t mean they’re guaranteed to work – you need to have a team of skilled and experienced experts to really get the most out of them.
And in today’s industry of omnichannel marketing strategies, it’s easy to get lost and end up investing your time in things that aren’t worth the benefit.
But with our manufacturing clout, we can pinpoint what works best for your product, how to achieve these strategies, and how to do so in a way that is both expedient and cost-effective.
The bottom line is this:
Customers want to be a part of something that’s an experience, and using your brand to provide them with this is an extremely effective way of connecting with people in a way that conveys your vision.
And at PointISM, our team understands how to harness your brand’s vision through the most effective interactive retail store displays out there. Contact us to learn more today.