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Tips for Fighting Boring Point of Purchase Displays
The latest studies show that consumers across the country find most point of purchase displays boring. And this translates into lower revenues for retail firms. It’s important that your point of purchase displays entice customers to take action. Within this post, we’ll explain more about how to guard against boring displays.
Use Novel Displays in Unique Environments
One important step you can take to improve shopper engagement with your point of purchase displays is to utilize a display in a unique environment. For example, many companies are now placing displays at the end of the aisles close to the register to make them stand out within the store. They’re also using unique design strategies to bring attention to the display.
Work with Contrasting Colours
Another important design consideration is the colours used within your point of purchase displays. The colours should contrast with the colours in the store to help the display stand out from the background. We know that 90% of retail purchases are made simply based on visual cues, and so updating the colours of a display is one of the best ways to engage customers.
Use Custom Messaging to Attract Busy Customers
Customers at retail stores across the country are now short on time and must make buying decisions within a quick time frame. This means that store owners and product merchandisers must use direct, custom messaging within their displays to attract attention. Simply think about the main value the product brings to the customer in the long-term, and what the target customer expects from the product.
Capitalize on Special Events
In your custom point of purchase displays, it’s important that you capitalize on special events in the season to attract attention to your brand. Customers will feel more attached to your brand when they see you’re reaching out ready for an upcoming holiday. Make sure your custom branding is designed in-line with the holidays while still standing out from the crowd.
Our trusted marketing experts at PointISM are working to help clients achieve a lasting return on investment in point of purchase displays. To learn more about the services available, call today.
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