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Our Team Explains Why You Should Include POP Displays in Your Promotions
POP displays are now a common promotional option for retail spaces across Canada. It’s the reason that many brands now deploy POP displays within their marketing. Our team at PointISM has decades of experience in the display design field and within this latest post, we’ll explain why brands are now turning to POP displays for their marketing campaigns.
POP displays help customers make effective sales decisions
The data shows that POP displays help customers make sales decisions regarding the type of product they’d like to purchase. 82% of buying decisions are made inside the store. And so, using POP displays can help ensure that customers purchase your product. These displays act as your salesperson, giving the customer information and helping overcome purchasing objections. This drives sales and maximizes ROI in retail marketing.
POP displays are affordable
Another key benefit of POP displays is they are more affordable than other forms of display within the retail space. They can help connect you with a key demographic while limiting the overall cost of your campaigns. Compared with TV and radio advertising, for example, you can use POP displays to focus on the local marketplace while cutting your advertising costs by thousands of dollars.
POP displays may offer unique features
POP displays used within the Toronto marketplace can also be designed with unique features such as QR codes. These unique features have been shown to enhance the connection to qualified buyers and allow brands to stand out within their market. They provide customers with the interactive element they often crave while shopping at the local store.
POP displays allow you to capitalize on colour
We know that specific colours such as red and green can impact how a customer feels about a product and thereby compel the customer to take a certain action. POP displays with high-quality digital printing put colour front and centre of the marketing process and help add distinct value to the brand’s in-store presence.
Through the effective integration of POP displays within their marketing campaigns, companies can increase sales and drive brand loyalty for the long-term. Our team at PointISM are experts in the store marketing process and we’re here to help you begin your campaigns with compelling designs and proven marketing techniques. Contact us today to explore more about your branding options.
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