The Benefits of Interactive Store Displays
Quality interactive store displays can transform a retail space. They can compel buyers to buy products they wouldn’t ordinarily purchase and improve sales figures for the store and for the product. Our team at PointISM has seen firsthand the value that interactive store displays can bring to store marketing campaigns, within this latest post, we’re highlighting the many benefits of interactive store displays.
The key benefit of interactive store displays is they engage customers. They involve the customer in the purchase process and in the process and create customer loyalty and confidence in the product. This makes the customer more likely to remember the product in the future. So, even if they don’t have the ability to make the purchase immediately, they are more likely to come back to the store for that particular product.
Entertainment is now a key draw to many retail spaces. The studies show 70% of women and 50% of men think of shopping as entertainment, and interactive store displays help make for an entertaining experience. It increases the “fun” of the shopping process and means that customers are more likely to have happy memories of buying the product, which enhances the likelihood of a repeat purchase.
Interactive displays can also be used to provide information about the product and its performance to the customer. Educational displays can help answers the customer’s most common questions about the background of the product and its application. They also ensure that any concerns they might have are met with a clear, concise response. Answering these core concerns before purchase has been shown to enhance sales figures.
In-store design teams need to change their displays regularly to keep the customers interested. Interactive store displays offer superior levels of flexibility. Many of the leading interactive products are modular and built for ideal performance within a constantly changing space.
Our experienced team at PointISM is now offering a full range of product design services as well as expert guidance on optimizing products for use within the modern retail space. We have worked with some of the leading products in Canada to enhance sales figures and drive brand reputation. To discover more about our company and our services, please call us today.