Benefits of Interactive Retail Store Displays
Integrating displays that help guide customers to buying your products over the long-term can ensure your company thrives. But it’s important to know the impact of each display before you add it to your store. So, within our new post, we’ll explain more about the benefits of interactive retail store displays.
Captures the attention
The first and most important benefit of any retail display is that it captures the attention. With thousands of people visiting your store each week, you need displays that capture the most attention from your general customer-base. Interactive retail store displays are designed to engage the consumer and offer them something a little different to the traditional display.
Entertain your customers
70% of shoppers think of digital signage as entertainment, and so it’s important you use interactive retail store displays as a way to keep shoppers in your store. The longer they are in the store, the more likely it is that they make a purchase. Consider the long-term value of having an entertaining display at important hubs in your store.
Educate without being invasive
A common issue with educational displays is that customers find them invasive. They don’t want to spend time reading about products or services in the store when they should be shopping. Interactive retail store displays educate the customer without being invasive. They allow the customer to take control of the educational process, giving them the ability to flip between specific promotions and to change their view-point based on their purchase needs. Giving your customers this level of control can help keep them engaged for the long-term.
For a growing business, it’s important to be able to put as many products in front of a large audience as possible. Interactive retail store displays are designed to help eliminate the cost of having multiple displays in store. You can promote multiple products through one interactive display that highlights your full catalogue based on seasonal demand and other factors.