The Differences between Static Store Displays and Interactive Store Displays
In choosing the displays for your business it’s important to consider the various options available. Our team at PointISM has decades of experience helping brands create unique in-store experiences and in our latest post, we’ll highlight the differences between static store displays and interactive store displays.
Naturally Capture Attention
One of the most important ways to promote products is to use the display to capture the attention of customers. Interactive store displays naturally capture the attention. They’re designed to make the customer stop and look at the product. One example is interactive window displays, which allow the customer to interact with the display while they’re passing by, ensuring they are more likely to move closer to going in the store.
Engage Customers to Build a Relationship
The first step to building a relationship with customers is creating interactive store displays that entice them to take action. Through using the interactive store displays, customers begin to feel as if they are part of the brand experience. They then want to interact more with the brand in future, purchasing their products directly.
Control Information Flow
Through the use of a touch screen, the customer can control the flow of information regarding the product and the company. Rather than a static display simply bombarding the customer with details, they can use an interactive display to learn more about the product and yet control how they access this information. They can learn on their own time and find the information they need quickly.
Flexible Promotional Strategies
Another clear benefit of interactive displays is they provide the store with the ability to alter their promotions over time. They can use flexible promotional strategies to update product promotions when dates change or new products go on sale. If they are working with a static display, this might involve new design work and changing the display while it is updated. It’s an important promotional benefit that can help the company retain their productivity.
Our trusted team at PointISM can help your firm generate revenue through interactive store displays. To discover more about our service options, please call us directly.