What Makes Customers Buy from Toronto POP Displays?
In order to maximize revenue within their stores, business owners need to know what motivates buyers. Why do they make the decision to purchase a specific product and not a different product? It’s important to learn about the psychology behind sales and in this latest post, we’ll delve into the subject of why customers buy from Toronto POP displays.
They’re at the peak of their buying phase
It’s the end of the buying phase and customers are about to take out their money and make the decision to buy the products they’ve put in their cart. This is the moment at which they are most open to purchasing an additional product. Oftentimes the allure of a POP display is that the customer has already decided to buy a number of other products; what difference will another smaller product make?
They’re easy to reach
The studies have shown that the harder to reach a product is within the store, the less likely the customer is to buy the product. That’s simply because if they can’t get their hands on the product directly, they’re less likely to form a connection to the product. They will rarely ask someone in the store to get the product for them if it’s out of each. POP displays are easy to access. They are often designed to be low to the ground, at a height from which it’s simple to pick up a product and put it in the cart.
They capture the attention
Most parts of the store will not hold the attention of the buyer. That’s because they’ll be looking for a specific product and will move around the store until they find the products they need. At a POP display, however, the customer is usually already stopped in line waiting to pay. This means POP displays can easily hold the Toronto customer’s attention and ensure they make a buying decision.
It’s important to know more about why your customers are taking specific actions in your store. To learn more about this topic, speak to our POP displays experts in Toronto today!